116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B Success

116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B Success

116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B SuccessThomas Watkins
Published on: 26/06/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Douglas Abbott, CEO of Contrasted. The conversation covers effective prospecting, the evolving role of AI, and practical tips for founders seeking better marketing results. Listeners gain actionable advice on improving lead quality and adapting to the dynamic B2B landscape.

Customer-Centric Product DevelopmentMarketing
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115 - Making Connections Count: The Importance of Follow-Up in Networking

115 - Making Connections Count: The Importance of Follow-Up in Networking

115 - Making Connections Count: The Importance of Follow-Up in NetworkingThomas Watkins
Published on: 24/06/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Horacio Rilo, founder of Boop. Horacio explains Boop’s unique features, its competitive edge, and future plans for integrations and event partnerships. The conversation highlights the importance of effective engagement, real-time feedback, and rapid iteration in building tools that make networking at in-person events more meaningful and productive.

Customer-Centric Product DevelopmentPodcasting
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